As a child Danann messed around with video cameras. When he grew up he decided he could take all this fun stuff seriously. He left school and went boldly into MTV to ask to join their film crew. His plan backfired, and he left the building as a presenter. After five years presenting and acting in UK and Ireland he realised that being in front of the camera was all well and good, but his true calling was as a director so he returned to his first love.
He was awarded a Webby for his short film for Friends of the Earth – A Love Story in Milk – which was swiftly followed by a commission from RTE for the web drama Cuckoo. Danann has shot for Santander, Marc Jacobs, VISA, Sunday Times, London Fashion Week and T Mobile.