Wrigley’s ‘No Regrets’

Inspired by his award-winning Channel 4 short on the same subject, Ross Bolidai was commissioned by BBDO Chicago to make this high-impact content piece for Wrigley’s, about Martin who came out as homosexual at 85.

It was part of a campaign that generated 650m impressions.

The film has just won 3 Kinsale Sharks at the 2018 awards and has been nominated in 2 categories for Shots Awards.

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